Lead Management Library
The sales lead management is a developing science. Listed below is a library of articles, books, magazines, websites and blogs to help marketing and sales professionals increase their knowledge about sales lead management.
Articles
- Be Quick, But Don't Hurry. Sometimes a Rushed Response Can Waste Time and Money by Chris Edwards, Vice President of Sales & Marketing, The AdTrack Corporation.
- Five Keys the Marketer Needs for Sales To Work Their Leads by Chris Edwards, Vice President of Sales & Marketing, The AdTrack Corporation
- Lead Management Far From Easy Task, BtoB Magazine
- Promotion Effectiveness, BtoB Magazine
- Lead Recycling Means Nothing Wasted, BtoB Magazine
- Mismanaged Lead Management, DestinationCRM.com
- What's in a Lead?, DestinationCRM.com
- Best Practices in Lead Management, American Marketing Association
- Three Types of Inquiry Management Programs, Sales Lead Management Association
- Business Rules for Inquiry Management, Sales Lead Management Association
Blogs
- AdTrack blog authored by Chris Edwards, Vice President of Sales & Marketing, AdTrack
- Sales Lead Management Association blog
Books
- Managing Sales Leads by James W. Obermayer, Executive Director, Sales Lead Management Association
- Sales and Marketing 365 by James W. Obermayer, Executive Director, Sales Lead Management Association
Sales & Marketing Magazines and Websites
- BtoB Magazine, http://www.btobonline.com
- Business Week, http://www.businessweek.com
- Marketing Profs, http://www.marketingprofs.com
- Marketing Sherpa, http://www.marketingsherpa.com
- Sales & Marketing Management magazine, http://www.salesandmarketing.com